If your home isn’t selling as quickly as you'd hoped—or at all—it might not be the market. It could be the price.
That’s the big secret savvy sellers and real estate agents understand in today’s market: Price your home right from the start.
We’re in a market where buyers are still actively searching, but they’ve grown cautious. With mortgage rates fluctuating and more homes available than this time last year, buyers are more selective—and your asking price plays a big role in how your home is perceived.
Here’s why pricing matters more than ever:
? First impressions count.
Your listing’s price is often the first thing buyers notice. If it’s too high, many won’t even click—or visit.
? Today’s buyers are informed.
With tools like online valuations and instant listing alerts, buyers know what’s fair. If your home is overpriced, they’ll pass.
? Overpricing can backfire.
Homes that sit on the market too long often get overlooked or require price cuts that raise red flags later.
The Bottom Line:
If you're thinking of selling, your pricing strategy could make or break the deal. Make sure you're working with a real estate pro who knows your local market and can help you price competitively from day one.
Ready to Sell?
Let’s chat. I can connect you with trusted local agents, walk you through financing options for your next home, and help you understand today’s real estate landscape.
Don’t let a pricing mistake keep your home from selling—especially when the solution is simple.
We are a client-centered mortgage brokerage firm, helping people purchase and refinance homes throughout California.
Company NMLS: 239536
Individual NMLS: 237409 CA BRE 01209676
www.nmlsconsumeraccess.org
1977 Redondela Drive
Rancho Palos Verdes, CA 90275
Phone: (310) 344-1215
john@caplendingre.com
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